I made a ton of mistakes when I first started my coaching business. It didn't matter if it was one-on-one coaching, done-for-you services, group coaching...
You name it... I've pretty much made every mistake in the book.
So my goal today is to share one of the biggest mistakes that I made...
And show you how to avoid the same frustrations, save you lots of precious time, and help you to never have to go through the same painful lessons that I did!
Let's release one of the biggest unrealistic pressures that you’re putting yourself through in your coaching, consulting, or professional services business.
Ready to get started?!!
Have you ever started working with a new client that you know in your heart you didn't want to work with? It's almost like even before you said "Yes," every fiber of your body was telling you:
“Don’t you dare do it, girl you better watch out, don’t do it doll, run for your life!”
Are there a few clients that are top of mind because they happen to always be in your DM with questions and just weirdness that makes you want to cringe?
It's as if they've been sent to make you more reactive and in less control of your day, right?
What about the ones that totally push the boundaries and are on your calendar every 3 days with a new demand or issue with something they pulled out of the sky about what they thought you should be doing to help them achieve more results, more money, more fame, more happiness, and more leads?
They reply to your posts to get your attention and send messages that may start out really friendly, yet somehow end up with very strange and awkward demands...
How about the ones that complain about nothing?
And the ones that aren't coachable or don't have the bandwidth to take your advice long enough to respect you as the expert...
You see where I'm heading with this, right?
Well, let me share a little secret with you, that someone should have tapped me on the shoulder about when I first began my coaching business...
Gals like me had to learn the hard way, but I'm going to reveal how you can avoid the same problems that have the power to cripple your business.
There's no way I'll let you walk into that same problem, especially when you have a mentor like me on your team.
Listen, those types of people I described at the beginning of this blog are called NO Clients!
And the best part is that you have my absolute permission to boldly start saying "No" to these types of people.
Today, I'm unlocking the tools and the special grace to detect a NO Client from a mile away!
Are you ready for the key to be able to do just that?
First, let's define what a NO client looks like because they exist no matter where you are in the world:
Definition of a NO Client:
Request constant, 24-hour support via email (and get upset when you don’t follow up right away with an immediate response)
Don’t align with your business values and mission
Don’t respect you as the expert
Try to find errors in anything that you do to undermine your programs
Talk about you to other clients not knowing that what's done in the dark always comes to light
Distract you from being able to help the people you are actually supposed to have a huge impact on
Can make you feel anxious, disheartened and discouraged
Don’t appreciate what you do because you can never make them happy
Make changes to every line item in your contract
Nickel and dime you and want you to undercharge your worth
Doubt your gifts and skills even before you can showcase who you are and what you’ve been born to do.
Show up late or don't show up at all to sales calls
No show on training and coaching calls
Request short breaks or pauses and don't respond to your emails (yet 8 months later of silence will inquire about a refund)
Always complaining, aggressive, wishy-washy, rude, judgmental, and negative
Never pay their invoices
In all honesty…
NO Clients are also the kind of people who give you that uncomfortable, uneasy feeling in your gut instinct.
One of the biggest problems that I find with most female entrepreneurs is that they often don't pay attention, listen to, or have enough discernment when it comes to making important business decisions about who they should onboard.
I often find that many female founders don't trust their gut instinct enough when it comes to making decisions that have the power to cripple their business.
Some of the biggest areas where our judgment can be affected when it comes to saying "Yes" to a NO Client is:
Failure, imposter syndrome, fear, self-worth, desperation, arrogance, stress, ignorance, and suspicion…
And trust me, I’ve been there and done that.
I've said "Yes" time and time again when I should have said a flat out "NO!!!"
In fact, there are 3 clients that stand out and have a permanent imprint in my memory as lasting reminders to never sacrifice my integrity and reputation for money.
When I said "Yes" to these 3 clients, it's as if I knew that deep down they would cost me my peace, joy, sanity (and money), but I ignored the red flags, smiled and reluctantly brought them into my world.
Little did I know that they had the power to cripple my coaching business in its infant stages.
What's funny is that now I can look back and laugh about it, but goodness it wasn't a happy time in my life back then...
Definitely a teaching moment as I look back in hindsight, I could kick myself for getting into relationships with these types of NO Clients.
Here's the thing...
I let desperation and the need to say "Yes" to anyone who would throw me a dollar and my desire to make money overshadow my values, morals, happiness, and common sense.
So if anyone gets you, it's me…
Sometimes when you’re on a tight budget and feeling a bit stretched; all you can think about is: How in the world am I going to pay the kids school fees, put food on the table, pay the mortgage, and find enough cash to pay the bills this month…
And at that point, the thought of bringing on a NO Client doesn’t seem so bad, right?
NO Clients will suck the living life and passion out of your dreams and business.
Because serving, maintaining, and looking after these clients will weigh you and your business all the way down and reduce the time and energy you actually have left for the many YES clients that deserve your attention.
NO clients will take time away from you being able to upskill and up-level in your market.
NO clients will put you on the side of the street that makes you bitter and will tempt you to walk away from the business you originally set out to create.
You're not meant to serve everyone.
There are some personalities that you’re not going to like...
There are some approaches and communications styles that won’t sit right with you...
But guess what?
Well, the world is filled with many different people with many different values that you will never align with.
If you’re feeling the value of this already giving you the fuel to be in more control of your business as you prepare to blow your business wide open, you can take it one step further and join The Activated Female Entrepreneurs Facebook Group for SO much more.
Understanding your self-worth and knowing who you are are key to being able to avoid these types of NO Clients.
Knowing your values, what you stand for, and ultimately what you stand against will help you pinpoint when someone is just not the right fit for you and your business.
By God's grace, I’m now at a place in my business where I can instantly and confidently tell when I shouldn’t be working with certain types of people.
Whether it's the small little signs or the radar warning signals that go off...
I've learned to pay very close attention.
I remember a time when I didn't immediately respond to some political strife happening in another country...
When I finally learned more and processed the situation, I decided to share my thoughts.
Can you imagine... out of the thousands of positive responses from the amazing women I work with, I received one negative reply from a woman who took offense to the "delay" in giving my opinion.
Which is 100% fine with me.
Everyone is entitled to their own opinion, but this is where the beauty of being able to say "No" to someone who doesn’t quite align with your values comes in.
From her reply, I knew immediately that me and this woman were not a great fit for one another.
And it had nothing at all to do with her as a person…
It had everything to do with me and who I decided long ago that I wanted to work with and what I wanted my business to look like.
I encourage everyone to reflect and process before responding or taking a stance, especially when it comes to politics and controversy!
And not everyone is comfortable with pausing before sharing their thoughts…
No matter my delay or her response, I realized that there are plenty of other coaches out there who will be the perfect fit for her!
But when I first got started, it was super hard for me to accept that I couldn’t help and serve everyone.
It’s 110% OK to say "No" when you feel like it and when you need to…
Half of the troubles of starting, growing, and scaling a business or just going through life can be traced to saying "yes" too quickly and not saying "no" soon enough.
But guess what?!!
Today marks a new beginning for you.
You have the right to say "No" without having to explain yourself.
So give yourself permission to say NO without feeling guilty, mean, or selfish.
If something doesn’t feel right and you don’t feel like you’ll enjoy working with someone, guess what?
You can say no by letting them know that they are not a good fit!
That’s the whole joy of capitalism and commerce!
No is a complete sentence. It does not require any explanation.
And the best part?
You can be a good person, a great coach, and an activated and powerful woman with a kind heart AND still say no!
Give yourself the permission to say no to anything, any client, any prospect, and any contract that makes you unhappy or drains your energy.
Remember, YOU are activated. You are intelligent. You have a bankable gift and so many skills and talents to share with the world.
You can and SHOULD say "No" to clients when it feels right simply because you have the right to cut loose anyone in your life and business who doesn’t align with where you are and what you’ve got going on.
So save yourself the stress and dedicate your time and energy to growing your business and helping those who need you most!
Pssst there’s a LOT more I have to share with you especially if you want more time, freedom, and energy, to operate in your bankable gift.… and because you’ve proven you’re ready to get activated by reading this blog, I want to let you into my exclusive community of Activated Women.
Click through here and join My Activated Female Entrepreneurs Facebook Group get access to me and my team as well as the support of other amazing like-minded female entrepreneurs. Inside you'll also receive a checklist on How to Attract High-Value Clients and Repel More No Clients Without Crippling Your Business!
So glad you found this helpful... I'll see you inside!