Updated: Sep 18, 2020
A dream client is the person every entrepreneur desires but does not always get. I have heard so many women in business struggle in this area and second guess themselves over and over again.
Am I charging too much?
Is my price too low?
How can I attract my Ideal Client?
Where is the client that will actually pay me what I'm worth without trying to negotiate?
Where can I find the clients that will see the value in what you are offering?
It is amazing how so many women struggle in this arena, and I honestly did too... until I learned these proven strategies that have since changed everything.
The way I speak, the way I write my content, the way I present myself, is all driven by these methods…
And guess what?
I want to share them with you today.
Listen, I want you to win and you know what there are clients out there waiting for you…
And when you speak to them the right way, they will become your biggest cheerleaders.
So here's the thing.
You have to begin by imagining what your Ideal client looks like. You want to paint a picture of how they appear. This must be so vivid!!! In order for you to do this you have to imagine that you are speaking to ONE person.
What does this ONE Ideal client look like?
Give them a name and surname. Look up a picture of this person and save them in a document specifically titled "My Ideal Client".
Yes, we want to make this as real as possible. After picturing them we want to find out their demographics.
Where do they stay? Be specific.
What kind of neighborhood are they in, who do they live with, how old are they, what is their gender.
After covering these basics we want to take it a step further and think about their personality.
What do they enjoy doing, what are their hobbies, what pisses them off, what makes them angry?
What keeps them up at night? What are their values? What is important to them?
Really take time to think about their personality because this will help you create effective content that resonates with your ideal clients.
As you can see, this exercise will really get you thinking deep. It will be worth it so I really encourage you to take your time on this.
This is something I'm passionate about as a course creator trainer and I always make sure my students nail from the very beginning.
So, after you have figured out who your Ideal client is, you want to get them to a place where they can learn to like, love and trust you.
There are lots of ways to do this and I want to dive into one of these amazing ways.
Believe me when it comes to online marketing this is the method you MUST not compromise. There is a saying that goes "the money is in the list".
One of the easiest ways to build a list is to speak the language of your ideal clients.
Building an email LIST of your dream clients can only lead to one, two or life time clients.
Yes, it is possible to have constant sales every month, servicing those you choose to serve.
An email list will grant you this opportunity as long as it is done the right way.
One way to build your list, is offering something for FREE. Yes you heard that right!!!
Now tell me who does not like freebies.
A free digital gift can be in the form of an audio, video, ebook, templates, checklists. Anything that you can offer that has high VALUE and can be packaged easily for someone to download and consume.
And when you have your email list ready, it's conversation time.
Starting a conversation on email can be very exciting. The key elements to hit on as you speak to your clients is to target their logic, emotions and impulsive nature. By targeting these elements you will make sure that all personality types are catered for and they can relate well with your message.
Your client is like your best friend. Feel their empathy, get them excited, and always create a sense of urgency if you are driving them to act upon something.
Some ways to create emotion is by telling stories, agitating their pain points and showing them how they can overcome them.
The importance of defining a client avatar is that it helps answer questions about your products. With a client avatar, you can have a point of reference to answer the following questions
Where should you advertise to maximize exposure to your ideal client?
What language and tone should you use in your marketing message?
What story should your marketing content be telling?
These questions and more can be answered by doing some research on your target audience, and adding in a little imagination to tell a story.
A Bad Example
In the next two examples I will be referring to an avatar for my course creation program for women entrepreneurs, The Secret to Being A Sold Out Course.
Here is an example of an avatar that lacks detail, and effectiveness:
Our ideal client uses our product to build digital courses. They want to launch an online course, so our program is useful for helping them build a course.
This example is too vague, and actually sounds a bit boring. We’re not talking about a mission statement here, but an actual story…of a specific individual.
A Better Example
Having a specific individual avatar starts with providing a name. You’ll even want a photo to go along with the avatar so you can picture them. You’ll need to be able to ask yourself:
What would Donald the Designer want to hear in this message?
Where is Patricia the Programmer spending time online this week?
How does Carl the Copywriter perceive our product?
Here is a more detailed example of an avatar for my course program:
Genevieve is a 28 year old women entrepreneur from Ghana. She has been building her coaching business, but feels like she doesn’t really have a good grasp on how turn her coaching business into an online course within a year. She hasn’t had a vacation in years and is struggling to find clients.
Adam spent 4 years trying to piece together all the puzzle pieces of building an online course, she realized that she can no longer do this alone. Her kids watch her struggle every day, and she is on the brink of giving up. One of her concerns is how will she build a sustainable business, when will she catch a break, and when will her market start to pay attention to her.
As she learns about The Course Creator Program, she is thinking that this could be the tool that helps her to gain the clarity and confidence to build an online course without any tech overwhelm, even without any content, helping her to make an impact.
Her husband is excited because she is happy from within doing what she loves and helping people from all over the world.
Why an Avatar and not Just Some Stats?
Statistics are valuable when getting to know your audience as a whole, but forming an individual avatar helps to keep the stats from becoming stale in your decision-making. A
What About Multiple Avatars?
More than one avatar is perfectly okay. In fact, most businesses will have more than one ideal client.
The problem comes when you have 10 or 20 “ideal” clients, then you’ll really have a hard time focusing your market efforts towards any specific group.
If you do end up with more than a handful of avatars, perhaps you should ask yourself if you have saturated any one of these target markets. If you have, that’s great. If you haven’t, then your efforts might be better spent going deeper into one or two target markets then spreading a wider net.
Effort is wasted when you spread a wide net trying to attract clients. If you market to everyone, you’ll market to noone. The more you can target a well-defined audience, the greater success rate you will experience.
Where to Start When Defining an Avatar
List out their demographic and psychographic traits. Brain dump as much information as you can think of from the research you’ve done so far.
Give this person a name, and grab a photo online. Do a search with your avatars name and choose the one that best fits your vision of your picture perfect client. Be sure to pick someone with the exact same name as your avatar.
Write a story as your ideal client avatar. Imagine that you are them, journaling about discovering and using your product. What did they do before using your app? What are they thinking while using your app? What are they really trying to accomplish with your course? Who will they become after course? What other courses can you upsell them into after their first course?
Now all you need to do is take the next steps and decide on your client avatar and the solution you will provide for them 🙂